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6 Content Creation Mistakes You’re Probably Making

content creation
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As a digital creative (whether you are a service provider, digital course creator, or coach), content creation is crucial in order to get visibility, position ourselves as experts in our niches, and build trust and credibility with our audience.

However, if there is one thing where many digital creatives struggle with, I feel like it’s creating a strategic, efficient, and effective content creation system in their businesses.

And believe me, I have been there too.

Content creation can take up so much time, energy and can be a huge pain in the ass sometimes if it isn’t working well.

So, here are 6 content creation mistakes that you’re probably making (and how to fix them!)

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content creation

Mistake #1: You create amazing, high-quality pieces of content, but your audience isn’t reading it

Are you just randomly picking blog post topics that you LOVE writing about, without researching if this topic is something your audience is interested in, in the first place?

If the answer is yes then it might happen that you spend all this time writing a masterpiece of 2000-words that ends up generating barely any traffic…

So definitely do your research and find out what problems your audience is struggling with the most, what their dreams and goals are, and which topics they want to learn more about.

Write about those topics that both you LOVE to write about and your audience LOVES to read.

The following questions can help you with figuring that out:

  • Which blog posts you have written went viral in the past?
  • What are the questions you get asked often?
  • What newsletters got the most response? What was its topic?
  • What social media post got the most engagement? What was its topic?

Mistake #2: Your blog posts aren’t THAT valuable or unique

In order to establish yourself as an expert and truly distinguish yourself from other content creators, you have to go that extra mile and create content that is so valuable that it truly impresses people. Basic and superficial 500-word blog posts often won’t do the job.

You can’t expect that your readers will go that extra mile to share or comment on your post if you don’t go the extra mile of creating a binge-worthy piece of content.

So try to create something completely different from everything that is already out there and truly give it your unique touch!

  • Give your own examples and use unique metaphors
  • Try to see something from a unique perspective
  • Make your blog post more visual, instead of just plain text, try to include self-made infographics, a video where you show or explain something, use memes, pictures,…

Mistake #3: You aren’t converting your readers into e-mail list subscribers

If someone is deeply impressed by your content, but you aren’t making it extremely easy for them to subscribe to your e-mail list, you might have lost that ‘raving fan’ forever… Because chances are small that this person will remember you a few hours later.

And that person could have been a potential customer of your (future) products.

So make sure to set up opt-in forms with lead magnets, so your blog post readers are incentivized to subscribe themselves on your e-mail list.

And like that, little by little, you can build an e-mail list of people that are genuinely interested in the content you create, so that when you’re launching or selling a product, you can easily notify them by sending out sales emails.

Mistake #4: Inconsistent content creation (you don’t publish content consistently)

(I have been definitely guilty of this one)

Not only for SEO purposes but also for being taken seriously as a blogger and content creator, it’s important to follow a publishing schedule (aka an editorial calendar).

Because in the end, how do you expect your audience to take you seriously if you aren’t taking blogging seriously in the first place, right?

So, create an editorial calendar and determine when you will be publishing your blog posts, newsletters, social media posts,… etc., and try to religiously follow it in order to create that consistency.

Mistake #5: You don’t batch parts of your content creation process

When you are creating every blog post on itself from A-Z, without any batching, you are just being inefficient and losing time.

The equivalent would be baking a batch of cookies one by one from beginning to end, instead of making the dough for all 20 cookies at once, sprinkling all chocolate chips in there, making little balls of them, and putting them all at once in the oven.

That’s the most logical and obvious thing ever for baking cookies, right? But why isn’t that the case for content creation?

So work smart, not hard, and batch the different steps of the content creation process together for multiple blog posts.

It will cut the creation time in half sometimes and can really help you to get ahead of schedule.

Mistake #6: You don’t repurpose & recycle your existing content

Contrary to popular belief, people don’t read all of your content. People who read your blog posts, probably won’t read your newsletters, and people who read your social media captions, probably won’t read every one of your tweets.

So it’s such a waste if you’re creating this amazing piece of content that truly would bring value to your audience, but in the end, you notice that almost nobody actually gets to see and read it.

And then…. your piece of content’s “lifetime” is over and you’re back at your desk creating yet another piece of content that almost nobody will read.

All this time and effort is basically for nothing.

So, that’s why repurposing and recycling your content is freaking’ LIFE CHANGING.

If you want to learn how to repurpose ONE piece of content in 30 different ways, get my FREE guide down below.

That rounds up 6 mistakes that you probably make when creating content!

Related Reads:

content creation
content creation

Let’s Chat!

Which ones of these are you guilty of? ~

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  1. Number four has been hard for me at times, for sure! As for number 5, I’m still really unsure how to do this pragmatically as a new blogger! Do you have any personal examples of “Batching” that you could share? Thanks!

  2. Amy says:

    I definitely need to work on re-purposing my content so that I’m not spending sooo long on new content creation!

  3. Sarah says:

    These are all really helpful. I haven’t been blogging that long, so still feel like I have so much to learn. I haven’t really figured out how to batch items yet, though I know that would probably make my life easier!

  4. John Mulindi says:

    Am always looking to be a better content marketer. Reading posts like this helps gain more knowledge on this important topic for content creators like me! Thanks for sharing.

  5. Mariah says:

    Thanks for the tips! Navigating this new blogging world can be a chore. I appreciate you sharing your knowledge:)

  6. Kimberlie says:

    I am guilty of and working to remedy mistake #4. Thank you for the reminder that it can undo my other hard work.

  7. Sara says:

    Very helpful. Thanks!

  8. Kathy says:

    Really good ideas! Thanks so much. I have bookmarked your site to read more.

  9. Thanks for these tips! Definitely need to look into my old content and see how to repurpose them. I also need to work on my consistency. Last time I was posting twice per week and then stopped when I got married. After that, I tried to pick up but am just back to twice a month. Will need to continue this and not let it drop again! 🙂

  10. Russell says:

    Over time I have been guilty of all of the mistakes listed. My aim is to be more productive, efficient and to write more content that appeals to my audience.

  11. Great list. Being consistent with new and repurposed content is the goal.

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