Coming up with content can feel like staring at a blinking cursor while your brain screams, “I have nothing to say.”

But here’s the truth: you don’t need to go viral or reinvent the wheel to create content your audience connects with.

Sometimes, it’s about getting back to the basics—and adding a fresh twist.

These 25 content ideas are designed to help creatives, coaches, and service providers show up consistently with value, personality, and purpose. Let’s dive in 👇

1. Show your creative process

If you’re a designer, walk through how you build a brand from scratch. Coaches? Share how you prep for a 1:1 session. People love seeing how things are made.

2. Take us through your workday

Create a Reel or carousel showing “a day in the life.” For service providers, this could be time-blocking, client work, admin tasks, and your non-negotiable afternoon snack.

3. Share a before-and-after

Did you redesign a logo? Help a client hit their income goal? Transform someone’s mindset? Share the transformation and highlight the impact.

4. List your go-to tools

As a VA or OBM, share your fave project management apps. Designers? Your favorite Canva add-ons. Coaches? The journaling prompts or tools you swear by.

5. What you wish you knew when you started

Speak directly to your past self. What would have saved you time, money, or a meltdown? This builds relatability and positions you as the guide.

6. Post a client testimonial

Grab a quote, pair it with a client photo or project visual, and add a quick note about how you helped. Keep it short, sweet, and story-driven.

7. Tell your ‘why’

What inspired you to start your business? Was it burnout? A big life change? A dream to work from anywhere? Get a little vulnerable.

8. Share a tip in your zone of genius

If you’re a brand strategist, share a tip for building brand consistency. A mindset coach? A reframing trick for imposter syndrome.

9. Post a quote that inspires you

But add your own spin. Tell us what it means to you and why it matters for your work. Don’t let it be just another pretty Pinterest quote.

10. Bust a myth in your industry

Example: “You don’t need to post every day to grow your business” — and explain why. Help your audience unlearn outdated advice.

11. Break down a recent win

Did a client sign 3 new clients after you helped with their content? Did a launch convert better than expected? Share the numbers and what made the difference.

12. Answer a question you get all the time

Make it simple. “Do I need a custom brand before I launch?” “Can I charge more even if I’m new?” “Is it too late to start on Instagram?”

13. Share a hard-earned lesson

Tell a story about something that didn’t go to plan—and how you grew from it. Example: “Why I stopped offering 3 logo concepts and what I do instead.”

14. Celebrate a milestone

Did you hit your 100th template? Land your dream client? Finish a course? Bring your audience along for the celebration.

15. Reintroduce yourself

Especially if you’ve grown or shifted your niche. “Hey! I’m Sarah, a designer helping soulful service providers build brands that feel like them. Here’s what I’ve been up to lately…”

16. Run a quick poll or “this or that”

Engagement doesn’t have to be deep. Try: “Are you team Notion or ClickUp?” “Pick one: Brand photos or Canva templates?” Easy wins.

17. Share what you’re loving right now

Could be a book, podcast, tool, or even a snack. Something small that builds connection.

18. Gently rant (with purpose)

Example: “Hot take: You don’t need to be on every platform. You just need to show up well where your audience actually is.” Keep it real but helpful.

19. Show your thinking behind a post or project

Talk us through your design choices. Why that layout? Why that messaging? Great for showing your expertise in a natural, non-salesy way.

20. Ask your audience for input

What content do they want more of? What’s their biggest struggle with [your niche]? Use polls, stories, or carousels to spark responses.

21. Share a time-saving hack

If you’re a social media manager, show how you repurpose one post into five. If you’re a designer, how you speed up your workflow using Canva folders.

22. Highlight a past client

Introduce them, share their story, and shine a light on the work you did together. It builds trust and gives your audience a “what’s possible” moment.

23. Reflect on your year in numbers

How many clients? Templates? Downloads? Coaching calls? Pick 3–5 fun stats and make it a graphic.

24. Create a “start here” guide

New followers need a place to begin. Share your top 3 resources, most-saved posts, or what to explore on your website.

25. Repurpose something that worked

Go back to a high-performing post, update it, and share it again with a new format or caption. Most people won’t remember — and if they do, they’ll love the refresher.

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Don’t just post — connect

The best content builds connection and credibility. It doesn’t need to be perfect, and it definitely doesn’t need to be complicated.

And if you’re thinking “this list is great, but I still don’t have time to design all of this…”

💡 That’s what the Canva Template Club is here for.

You’ll get:

• 100+ done-for-you Canva templates added every month
• Carousels, testimonials, tips, promos — all ready to go
• A beautiful, consistent feed (with way less stress)

👉 Click here to join the Canva Template Club

Spend less time designing, more time doing what you love.